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4 Ways to Boost Visitor Numbers in One Week

Neil Lewin More 

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Neil
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4 Ways to Boost Visitor Numbers in One Week

Increasing visitor numbers can feel like a daunting task, but it doesn't have to be. Go bold with some strategies here that could help you can see a significant uptick in just one week.

Whether you're running a theme park, museum, or any other visitor attraction, these four proven tactics can help you get more feet through the door quickly and efficiently.

1. Host Virtual Tours and Live Events

Engage Audiences Online

Virtual events can attract new visitors and keep your attraction top-of-mind. Here’s how:

  • Virtual Tours: Offer online tours of your attraction to pique interest and encourage in-person visits.
  • Live Events: Host live events on social media, such as Q&A sessions, behind-the-scenes tours, or interactive activities.
  • Exclusive Online Content: Provide exclusive content for virtual visitors, such as downloadable guides, videos, or educational materials.

Virtual engagement can build anticipation and drive physical visits to your attraction. For example, if you're a zoo, why not run an online live session animal feeding experience? This could help boost visitors to the site and convince them to book an animal experience package.

2. Run a Contest or Giveaway

Engage and Excite Your Audience

Contests and giveaways can generate excitement and increase your visibility. Try these:

  • Social Media Contests: Encourage users to share a photo from their visit or a favourite memory for a chance to win free tickets or merchandise.
  • Email Sign-Up Giveaways: Offer a prize for new email subscribers, such as a free family pass or VIP experience.
  • In-Attraction Contests: Run a scavenger hunt or trivia contest within your attraction, with prizes for participants.

Contests create buzz and can significantly increase engagement and foot traffic. At the small cost of a physical item or a couple of free tickets, announcing an enticing contents can help drive people to your site to enter. Once they're on site, it's up to your compelling content to keep users there!

3. Utilise Email Marketing

Re-engage Your Subscriber List

Email marketing is a powerful tool to reach potential visitors directly. Here’s how to make it work:

  • Targeted Campaigns: Segment your email list and send tailored messages to different groups, such as families, tourists, or locals.
  • Special Offers: Announce exclusive discounts or events to your email subscribers.
  • Engaging Content: Share stories, updates, and behind-the-scenes looks at your attraction to keep your audience interested and engaged.

A well-crafted email can remind past visitors to return and encourage new visitors to plan their trip.

4. Offer Flash Discounts

Create a Sense of Urgency

Flash discounts can quickly attract visitors looking for a good deal. Try these ideas:

  • Limited-Time Offers: Announce a significant discount that's only available for a short period, such as 24 or 48 hours.
  • Group Discounts: Encourage group visits by offering a bigger discount for parties of four or however many more.

Flash discounts can create urgency and excitement, prompting visitors to act quickly.

Boosting visitor numbers in just one week is entirely possible with the right approach. By hosting virtual tours and live events, running contests or giveaways, utilising email marketing, and offering flash discounts, you can see a significant increase in traffic to your attraction. These quick wins are designed to create immediate impact and set the stage for sustained growth.