LOOP + York's Chocolate Story

York's Chocolate Story had a strong brand and a loyal visitor base, but a website that had become clunky to manage and confusing to navigate. The previous guest journey was not working as well as it could, content updates were more effort than they should be, and the site no longer reflected the quality of a multi-award-winning attraction.

As part of the Continuum LOOP deployment, we deployed York's Chocolate Story in the phase one rollout, part of the first six brands to launch on LOOP, all in the same day.  It incorporated their high quality branding, imagery and content to really bring the experience to life.

Read the full Continuum Attractions case study.