LOOP: The Chester House Estate
Chester House Estate is a great example of where our LOOP platform really shines. A free to enter heritage attraction with multiple visitor audiences, a busy events programme and a marketing team who needed to be able to rapidly adapt and update the site through the year...
Our Objectives
Heritage attractions like Chester House Estate often struggle with websites that can't keep pace with their programming. Events change week to week, seasonal content needs activating quickly, and the visitor mix is broad enough that the site has to work hard for multiple audiences simultaneously. LOOP handles all of this as standard.
- Heritage attraction website with multi-audience content architecture
- Events and what's on listings updated directly by the marketing team
- Seasonal promotions and Christmas effects built in and easy to manage
- Interactive timeline and history content brought to life with LOOP modules
- Mobile optimised design for visitors planning their trip on the go
- Fast setup, live over the Summer holidays
"We are delighted with the new site and how easily we can add content. It is dynamic, well designed, innovative and a real marketing hub for The Chester House Estate. Thank you!"
- Chester House Estate Marketing Team
What's next
One of the biggest advantages of LOOP is that the site never stands still. New features, performance improvements and platform updates roll out regularly, meaning Chester House Estate will keep pace with shifting guest expectations and search behaviour without ever needing a costly rebuild.
We're looking forward to helping the estate grow in the months and years ahead.