LOOP: Sundown Adventureland

Sundown Adventureland has been one of the UK's best loved children's theme parks for over 50 years. 

Independent family theme parks like Sundown face specific digital challenges, with a broad audience, the diverse offer and highly competitive landscape.

They are also juggling many plates, with busy internal teams keeping everything moving forward.  That's where LOOP really shines - we always sell LOOP as being a way to get a flagship-level attraction website, without the upfront cost and time commitment of a bespoke build.

Well, we think with LOOP, that Sundown can now compete with the big attraction group brands, with a site that does justice to the experience at the resort.

How we helped

Sundown Adventureland launched on LOOP in 2025, giving the team a platform that finally reflects the quality of the experience they deliver.

• New LOOP website showcasing rides, events and on-site accommodation
• Mobile-first design built to help parents planning their trip
• Seasonal events sections, visitor info and open times
• CMS giving the Sundown team full control 
• Built to rank for children's theme parks and family days out in the East Midlands

 With a full seasonal calendar ahead and an audience that keeps coming back year after year, we are looking forward to helping the park grow online in the months and years ahead.