LOOP: Stockeld Park
Our Objectives
Stockeld Park is not a straightforward attraction to run a website for. The offer changes dramatically throughout the year, from Easter egg trails and summer adventure play to Halloween spooktaculars and the award-winning Christmas illuminations. Add in timed entry, seasonal ticket launches, a constantly evolving events programme and one of Europe's largest indoor playgrounds, and you have a website that needs to work as hard as the team running it.
Before LOOP, keeping the site in step with what was happening at the park was a constant challenge. Content needed updating regularly, seasonal themes needed switching, and the marketing team needed to be able to do all of this themselves without waiting for developer support.
"Huge thank you for your support over the last couple of years, and Mollie a massive thank you for getting us onboarded live and being a fountain of knowledge throughout."
Stockeld Park Marketing Team
How we helped
- Seasonal content, events and visitor information easy to manage directly by the marketing team
- Fusemetrix booking links added throughout
- Mobile optimised experience for families planning visits on the go
- Easy CMS giving the team full control through the year
Having now been through a full year on LOOP, including the park's two biggest seasons in Halloween and Christmas, the Stockeld team have a website that keeps pace with everything they throw at it. Content updates that used to require developer time are now handled in-house, and the platform has proved itself across every season the park has to offer.