LOOP + Hampton Gardens
Hampton Gardens is an award-winning heritage garden attraction in Herefordshire, with formal gardens, a 1,000-yew maze, underground tunnel and riverside walks set across a beautifully restored historic estate.
Background
Hampton Gardens came to us having completed a full rebrand. Their new identity was bold and premium, and they needed a website that could match it. The previous site no longer reflected the quality of the experience, and with the 2026 season approaching, getting a new platform live quickly was a priority.
The team also needed to be able to efficiently manage the site themselves. A seasonal attraction like Hampton Gardens has content that changes throughout the year, from what is in bloom to upcoming events and tours, and they needed a CMS they could update without relying on external support.
"Loop was such a good idea, and you have an amazing team. Super impressed - well done!"
- Daniel, Hampton Gardens Team
The Result
We are delighted with how the new branding, combined with LOOP attraction website best practices, comes together to deliver a premium result. It's a showcase of everything Hampton Gardens is about and really elevates the attraction online, from the first impressions right through the guest journey.
Part of our core message with LOOP is that guest expectations are shifting, technology is advancing.
Well with LOOP, the Hampton Gardens team can be confident that their site will evolve and adapt for years to come.