LOOP: Arcade Arena
Arcade Arena brings iconic arcade games to life at full scale, and with venues in Manchester and London already open and more in the pipeline, they needed a website platform that could keep pace with their ambitions.
Our Objectives
Arcade Arena is part of the Little Lion Entertainment group, the UK's largest immersive attractions company. Having worked with Little Lion Entertainment for over five years, we understood the brief well.
- Multi-brand, multi-location LOOP setup
- Venue-specific content alongside shared brand messaging
- Accesso booking widgets integrated into guest journey
- Fast, mobile-optimised experience
- Built to scale as new venues and experiences are added
- CMS giving the marketing team full control without developer support
"I'd recommend LOOP to other marketing teams that want to make the most out of their marketing budgets and time!"
- Neil Dolan, Managing Director, Little Lion Entertainment
The Result
The challenge was building a website that could serve multiple venues and multiple experiences under one platform, while giving the marketing team the flexibility to promote fast-changing programmes, new experience launches and venue-specific content without it becoming a management headache.
With more Arcade Arena locations in development and new gaming experiences already in the works, the platform is set up to grow with the brand.
New venues can be added quickly, content can be managed centrally or locally, and the site will keep evolving as Arcade Arena does. We are looking forward to being part of their ongoing growth and success.